Introduction: The Challenges of eCommerce Today
The eCommerce landscape is more competitive than ever.
Passport:
A no-app push notification platform that enables brands to directly reach their audience through Apple and Google Wallets. It adds a powerful new organic channel for real-time engagement by sending updates directly to users’ lock screens.
Step 1: Define Your Goal
Before you launch, let’s get clear on what success looks like.
Your Pass Can
Drive Sales: Announce flash sales, limited-time offers, and seasonal promotions.
Increase Retention: Keep customers engaged with schedule or real-time updates.
Boost Awareness: Push updates about launches, restocks, or upcoming events.
Step 2: Design a Pass That Converts
Your Pass is the face of your brand. Make it stand out and drive action.
What Makes a Great Pass
Provide Great Perks: Show clear benefits like VIP access, exclusive deals, free shipping, monthly challenges.
Promote Key Links: Adding website and socials links allows Pass holders to quickly access your brand.
Real-Time Updates: Push new perks or sales directly to Pass holders.
Social-Ready: Share your Pass link on your emails, sms and social link in bios.
Clickable CTA: Drive action with clear CTAs like “Stirring up something special with Panda Express 🐼 😻”
Step 3: Promote Your Pass
No one will add your Pass unless you make it easy—and enticing.
Where to Promote
Website: Add a CTA, “Unlock exclusive perks—add our Pass!”
Email: Include a link or QR code in newsletters: “Be the first to shop our flash sales.”
Social Media: Add Pass link to your link in bio with captions like, “Shop early—Pass holders get first dibs!”
Success Story 🎉
eCommerce Brand: We Are Uprisers
Uprisers recently used their Pass to hype an exclusive Panda Express collab. Pass holders were the first to receive a notification announcing the exact drop time & location, giving them early access to the collab before the general public.
A single push notification...
Reinforced the value of being a Pass holder
Drove sales and viral engagement for a nationwide campaign
Step 4: Engage Pass holders with Notifications
Once customers add your Pass, keep them engaged with timely updates.
Additional Notification Ideas
Seasonal Promos: “Holiday gifts are here—shop early for the best deals.”
Geolocation Alerts: Notify users near your store or event for location-based engagement. (Feature launching in Q1 2025)
Step 5: Keep Your Pass Relevant
Your Pass is a dynamic tool that evolves with your business. Use it to highlight your latest campaigns, deals, and updates.
The Winning Strategy
Review your Pass performance regularly to see which updates and notifications drive the most engagement. Small tweaks can make a big difference.
Need Help?
Want to maximize the impact of your Pass? Join our community for resources, case studies, and tips from brands already using Pass successfully.
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