Introduction: The Challenges of Reaching Your Audience
Your fans love you for who you are—so why not give them something special? This playbook is about using an easy, digital pass to connect with your fans in a whole new way. Think of it like a VIP pass they can keep on their phone to get exclusive perks, sneak peeks, and surprises from you.
Passport:
A simple way to reach your fans directly on their phones—no app needed. Passport is like a VIP pass your followers keep in their phone that lets you send updates straight to their lock screen, whether it’s a new merch drop, event, or surprise just for them.
Step 1: Decide What You Want to Share
What kind of special stuff would your biggest fans go crazy for?
Exclusive Drops
Let your pass holders be the first to grab new merch or tickets.
Example: MrBeast could drop a limited-edition hoodie just for pass holders.
Behind-the-Scenes Content
Share bloopers, sneak peeks, or personal updates that only they get to see.
Example: A creator shows how they filmed their most popular video.
Fan-Only Perks
Give fans early access, shoutouts, or secret invites.
Example: A special invite to a private livestream Q&A.
Step 2: Design a Pass That Connects
Your Pass is the face of your brand. Make it stand out and drive action.
Step 3: Share It With Your Fans
Getting your pass into fans’ hands should be super simple.
Post on Social Media:
Drop the link in your Instagram bio, TikTok profile, or YouTube description.
Caption: “Wanna be part of my inner circle? Grab your pass now!”
Talk About It in Your Videos:
Mention the pass while live streaming or in your posts.
Example: “Pass holders will get the first clue to my next scavenger hunt!”
Send It to Your Biggest Fans:
Email it to your supporters or post it in your Discord or Patreon.
Success Story 🎉
eCommerce Creator: Michelle K. Hanabusa (Uprisers)
Michelle recently used her brand’s Pass to hype an exclusive Panda Express collab. Pass holders were the first to receive a notification announcing the exact drop time & location, giving them early access to the collab before the general public.
A single push notification...
Reinforced the value of being a Pass holder
Drove sales and viral engagement for a nationwide campaign
Step 4: Surprise Your Fans With Updates
Use the pass to keep your fans in the loop—and excited.
Drop Alerts:
“Pass holders only: New merch drops tomorrow at noon!”
Event Invites:
“You’re invited to my private livestream this Saturday!”
Random Surprises:
“Here’s a free digital download just for you. Thanks for being awesome!”
Step 5: Keep It Fun
Fans will stick around if you keep things interesting and exciting.
Seasonal Themes:
Example: Change the design to match the holidays.
Ask for Input:
Example: “What should I try in my next video? Vote now!”
Run Challenges:
Example: Create a weekly photo contest where fans share their own content.
Start Now 🚀
Want to give your fans something amazing? Try Passport—it’s easy, fun, and makes your fans feel extra special.
Need help? Reach out to the team at [email protected]