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Push Notifications vs SMS and Email
Push Notifications vs SMS and Email
Updated over 2 months ago

Overview

Businesses today face significant challenges in effectively engaging their customers using traditional marketing channels.

Traditional marketing channels are becoming less effective and more costly, while customer attention spans continue to shrink.


Problem: Traditional Marketing Channels are Falling Short

Traditional marketing channels face significant hurdles:

  • Emails have low open rates (21.5% average)

  • SMS marketing is expensive (up to $0.05 per message)

  • Ads are getting more and more expensive each year

  • Social media posts reach ~2% of followers

  • Mobile apps are costly to develop and quickly abandoned by users

To address these pain points, companies are increasingly turning to push notifications, an immediate, direct, and attention-grabbing marketing channel.

But what if we could harness this power without the hefty price tag of app development? Wallet pushes—a new approach that enables businesses to leverage the power of push notifications without the costs and complexity of building an app.


Solution: Wallet Pushes via Unblocked Brands

Wallet pushes use Apple & Google Wallet apps for push notifications, offering a powerful solution to common customer engagement challenges.

Higher Deliverability Rates

Push notifications boast deliverability rates of up to 90%, compared to the average 21.5% open rate for emails.

Cost-Effective Messaging

Push notifications are significantly more affordable than SMS marketing.

While SMS can cost $0.01 per message in the U.S. and $0.05 internationally, push notifications can be sent for as little as $0.001—a fraction of the cost.

Slash re-engagement costs & opt-in friction

With wallet pushes, notifications are enabled by default for the pass, meaning there’s no need for customers to manually opt in.

This reduces friction and keeps re-engagement costs low, allowing you to reach more customers effortlessly and affordably.

Better Reach Than Social Media

While organic social posts reach only 2% of followers, push notifications reach users directly on their lock screens, cutting through the digital clutter.

This means you can reach your entire audience, not just a tiny fraction.

No Need for an App

Engage customers without the cost of app development—Apple and Google Wallets come preinstalled on most smartphones.


How do I get Started?

With Unblocked Brands' Passport, you can harness the power of wallet pushes in just three easy steps:

Sign up here to get started with a free trial!


Need Assistance?

If you have any questions or need help getting started, our Help Center is here for you.

Browse our FAQ section for quick answers or contact our dedicated support team for personalized guidance via email at [email protected]

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