Passport provides real-time insights into Issued Passes, Active Passes, notifications sent, link clicks, and UTM tracking—helping you measure campaign performance and customer engagement at a glance.

The cumulative number of Passes created and distributed. This shows how many devices have accepted your Pass.

The number of Passes currently installed and active in Apple or Google Wallets. This updates in real time as users install or remove Passes.

If active Passes drop, consider re-engagement strategies like push notifications with new offers or incentives.

The total number of push notifications sent through Passport. This measures how often you’re reaching customers.

For each push notification, Notifications Sent shows a snapshot of how many Active Passes you had at the time when the push was sent

Tracks how often customers click links on the back of the Pass (e.g., website, store, social media).

Link Clicks are also tracked for each published push notification, allowing you see which push drove the most number of clicks for each link on your Pass.

If link clicks are low, test different CTA wording, promotions, or exclusive content that drives users to the back of the Pass.

UTM parameters are automatically added to links so you can track traffic sources in Google Analytics, Shopify, and other tools.

This lets you measure the ROI of push notifications and your Passes.

Use UTM data to refine your marketing strategy—double down on what’s working and adjust underperforming campaigns.

Get started today and experience the power of direct, app-free push notifications.
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If you have any questions or need help getting started, our Help Center is here for you.

Browse our FAQ section for quick answers or contact our dedicated support team for personalized guidance via email at [email protected]