Getting your pass into your customers' wallets is easy! Follow these three steps:

Give your customers a reason to add your pass. Think of incentives you might offer to a special group of users (e.g. like a mailing list) to entice them to add the pass. Here are some ideas:

💡 Tip: Use the Featured section on the back of the pass to include a one-time discount code (e.g., “Use VIP10 for 10% off!”). This creates immediate value for the customer.

Craft a short, exciting message that highlights your pass's key benefits and motivates action. Your message should answer "What's in it for me?" for the customer.

The good example clearly states the benefits and encourages immediate action.

Grab your pass installation link then promote your pass across various touch points to maximize installations:

Remember: The key to success is consistency and visibility.

The more touchpoints where customers encounter your pass, the higher the likelihood of installation. Always emphasize the value and benefits of adding the pass to their wallet.

Follow these steps and continually refine your approach based on customer feedback and performance data. You'll be well on your way to increasing pass installations and boosting customer engagement.

Get started for free and experience the power of direct, app-free push notifications.
​

If you have any questions or need help getting started, our Help Center is here for you.

Browse our FAQ section for quick answers or contact our dedicated support team for personalized guidance via email at [email protected]